Continuing correspondence from ONE staff currently traveling through Ghana and Nigeria to see firsthand some of the extreme poverty and development issues currently taking place in Africa. Today Jennifer Hoerl talks about the West African Trade Hub. Click here to read more about this ongoing series on the ONE Blog.

The West African Trade Hub (WATH) works with West African business owners to export their products internationally, acting as an honest broker between the region and global markets in six sectors – cashews, fish/seafood, shea butter, apparel, home décor, and furniture. The WATH is one of four trade hubs created by the African Global Competitiveness Initiative (AGCI) to assist African producers in navigating the U.S. business arena including understanding U.S. customs laws, finding buyers, and getting assistance with pricing and marketing. The trade-hubs cost little to operate and since 2005 have generated an additional $60 million in exports to the U.S.

Today we met with Vanessa Adams and Elitza Barzakova of WATH, and they showed us two businesses in Accra that were benefiting from the relationship they have with WATH.

Tekura Home Furnishes

Tekura is run by Kweku and Josephine, a husband and wife team that produce incredible wood products, such as masks, tables, and bowls. With the assistance of WATH, Tekura is able to sell its beautiful items to such companies as Target, TJ Maxx, and Pier One. Depending on the order sizes, they employ anywhere from 30 to 100 employees – carvers, sanders, and painters from the local area. Josephine told us that they are truly “a success story, but it wasn’t easy.” Businesses like this have many problems getting started with little or no collateral, difficulty dealing with banks, finding buyers, product development, and maneuvering through the rules associated with export.

Kente Cloth Weavers

Kente is an Accra business run by Bob Dennis and his brothers. Their Kente clothes are Ghana specific, although the thread is both bought in Ghana, and imported from India, China, and Europe. Using such thread as cotton, rayon, silk and the newly added tencil, Bob and his employees create absolutely beautiful fabrics. Their skills at weaving are seen in the intricate details of their place mats, table runners, and blankets. They once produced 50 bedcovers for an Australian company which took them about 1 year. They started their business in 1999 in their basement, and today they employ about 21 weavers, which demonstrates their personal determination and entrepreneurship that were able to come to fruition with some assistance from WATH.

Meeting Josephine, Kweku, and Bob, we could see the pride they had in their businesses, and what their efforts – and a little assistance – can produce.

-Jennifer Hoerl