Starbucks is now (RED)
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I wanted to share with you news that our sister organization (RED) has partnered with Starbucks. Bono made the announcement in New Orleans yesterday. Since its launch in 2006, (RED) has already raised $112 million for the Global Fund – more than some countries.
Excerpts below, full piece here
The partnership with (RED), co-founded by the U2 frontman, will donate a portion of the proceeds of selected holiday Starbucks drinks to the Global Fund to help raise funds for and awareness of AIDS in Africa, where the coffee company buys some of its beans.
Bono praised Starbucks for joining an effort that companies like Microsoft, Converse, Apple and Hallmark are already part of, particularly amid the economic turmoil.
“Here we are, talking about the economy tanking. People are saying, Maybe the world doesn’t need more coffehouses. And what do you do? What does Starbucks do? You decide to give your money away,” he said to thunderous applause from the thousands of store managers and others gathered at New Orleans Arena. “This is not charity. This is commerce.”
-Chris Scott
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October 30, 2008 at 10:16 pm
As one of the Starbucks managers present when Bono gave his speech unveiling our new partnership with (RED), I can tell you it was a truly inspiring moment. I’m very excited to being able to go beyond enriching people’s lives with coffee and truly touch the world with coffee.
October 30, 2008 at 10:28 pm
Thanks to ONE for covering this great new partnership between (RED) and Starbucks – although I do wish that Starbucks was giving more per cup of coffee to the Global Fund. (www.theglobalfund.org) but what is important is the long-term relationship between (RED) and Starbucks and that remains intact.
BRILLIANT WORDS FROM BONO: “This is not charity. This is commerce.” (lol)
ONE HEART, ONE HOPE, ONE VOICE, ONE LOVE – debbie
http://www.mpwn-uganda.org