Comments on: Ta Da! Debuting Our New TV Ad. http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/ Sat, 21 Nov 2009 21:15:07 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Nokia http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-556005 Nokia Fri, 27 Feb 2009 08:15:39 +0000 http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-556005 We are all committed to ONE and to the accomplishment of its goals but we, as an organization, must be mature enough to WELCOME NEW IDEAS and new people and really begin to MODEL for others the changes that we want to see in our world! We are all committed to ONE and to the accomplishment of its goals but we, as an organization, must be mature enough to WELCOME NEW IDEAS and new people and really begin to MODEL for others the changes that we want to see in our world!

]]> By: Dunn Eggink http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-554778 Dunn Eggink Tue, 20 Jan 2009 01:16:12 +0000 http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-554778 Hello fellow ONE member, I appreciate Bono speaking out on behalf of the worlds poor and sick. Don’t forget that the number one question asked Obama was “Will you legalize marijuana?”. Think about the benefits that medical cannabis can have on the millions of suffering Africans. I am very disturbed when I hear that UN Police are using international aid money to persecute cannabis growers in Africa and destroy such an important beneficial crop. Bono has enormous influence on UN leaders, and some of the world’s most powerful people. Please don’t think for a moment that by removing cannabis the UN is in any way helping the poor people of Africa or any other continent. This is a grave injustice, and I'm sure the sick and dying Africans effected by such laws would agree. The cannabis plant can help to provide food, clothing, shelter, safe medicine, and eco-friendly fuel. If the One Campaign really wants to help the poor, we should let them grow hemp, and if we must get involved, help them succeed in taking advantage of the many benefits of the hemp industry. I hope Bono keeps up the good work, and helps to stop the bad work. Thanx. www.nycamp.org Hello fellow ONE member,
I appreciate Bono speaking out on behalf of the worlds poor and sick. Don’t forget that the number one question asked Obama was “Will you legalize marijuana?”. Think about the benefits that medical cannabis can have on the millions of suffering Africans. I am very disturbed when I hear that UN Police are using international aid money to persecute cannabis growers in Africa and destroy such an important beneficial crop. Bono has enormous influence on UN leaders, and some of the world’s most powerful people. Please don’t think for a moment that by removing cannabis the UN is in any way helping the poor people of Africa or any other continent. This is a grave injustice, and I’m sure the sick and dying Africans effected by such laws would agree. The cannabis plant can help to provide food, clothing, shelter, safe medicine, and eco-friendly fuel. If the One Campaign really wants to help the poor, we should let them grow hemp, and if we must get involved, help them succeed in taking advantage of the many benefits of the hemp industry.
I hope Bono keeps up the good work, and helps to stop the bad work.
Thanx. www.nycamp.org

]]> By: Susanjoy Powers http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548884 Susanjoy Powers Sun, 24 Aug 2008 01:23:19 +0000 http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548884 Maybe Jimmie Kimmel will have enough time for Matt on his show with this. Vote4hope08 Maybe Jimmie Kimmel will have enough time for Matt on his show with this. Vote4hope08

]]> By: Debbie Kreuser http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548877 Debbie Kreuser Sat, 23 Aug 2008 18:25:34 +0000 http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548877 Thanks for everyONE's comments in this thread - I think that as an organization that is fighting for democratic governments in Africa, that DEMOCRACY NEEDS TO START AT HOME. With two and a half million ONE members, we will never agree with each other on everything. So there needs to be room in ONE for those opinions which are not in the majority - and there needs to be room in ONE for the people who may express ideas which are not in the majority. How are we ever going to be convincing to the public and other governments that we are a democratic, transparent and accountable organization and then try to silence or, at least show official disapproval for, viewpoints which are not in the majority? It simply won't work. We are all committed to ONE and to the accomplishment of its goals but we, as an organization, must be mature enough to WELCOME NEW IDEAS and new people and really begin to MODEL for others the changes that we want to see in our world! It's obvious from those of us who took the time and the interest to comment in this thread that we TRULY CARE about the success of ONE and that's why we're pointing out areas for improvement in the ad. That's a healthy thing and I hope that our leadership will look at our comments as such. Take very good care, everyONE. Blessings always. LIVING POSITIVELY, debbie :) www.mpwn-uganda.org Thanks for everyONE’s comments in this thread – I think that as an organization that is fighting for democratic governments in Africa, that DEMOCRACY NEEDS TO START AT HOME.

With two and a half million ONE members, we will never agree with each other on everything. So there needs to be room in ONE for those opinions which are not in the majority – and there needs to be room in ONE for the people who may express ideas which are not in the majority.

How are we ever going to be convincing to the public and other governments that we are a democratic, transparent and accountable organization and then try to silence or, at least show official disapproval for, viewpoints which are not in the majority?

It simply won’t work.

We are all committed to ONE and to the accomplishment of its goals but we, as an organization, must be mature enough to WELCOME NEW IDEAS and new people and really begin to MODEL for others the changes that we want to see in our world!

It’s obvious from those of us who took the time and the interest to comment in this thread that we TRULY CARE about the success of ONE and that’s why we’re pointing out areas for improvement in the ad.

That’s a healthy thing and I hope that our leadership will look at our comments as such.

Take very good care, everyONE. Blessings always.

LIVING POSITIVELY, debbie :)
http://www.mpwn-uganda.org

]]> By: Paul of Par Avion http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548875 Paul of Par Avion Sat, 23 Aug 2008 17:54:45 +0000 http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548875 On the other hand, the logo does last awhile at the end, so maybe my comments aren't particularly incisive (big surprise, haha) .... Off to share my wisdom with others *cough*, wishing everyone a nice day :) On the other hand, the logo does last awhile at the end, so maybe my comments aren’t particularly incisive (big surprise, haha) ….

Off to share my wisdom with others *cough*, wishing everyone a nice day :)

]]> By: Paul of Par Avion http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548873 Paul of Par Avion Sat, 23 Aug 2008 17:46:30 +0000 http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548873 I certainly agree with Robespierrette and Debbie. As someone who doesn't watch television, the voices didn't resonate at all with me, until I was told who they were. (In fact, it wasn't until I passed a TV with Obama speaking a couple of weeks ago that it even occurred to me that I'd never heard him speak. I remember thinking: "Wow, I had no idea he had such a good speaking voice. He could be a news anchor," haha. I'm a reader, and my TV is for the occasional movie.) But I also have to say, the identity of the voices doesn't over-concern me. I spent some time working in marketing, for an ad agency in particular, and the prevailing theory of marketing is that any ad that generates any sort of controversy or _engenders conversation_ is an effective ad. So I do think the ad works well on that level. (It opens questions is people's minds.) My only suggestion: I wish there had been more a focus on _branding_ the campaign by showing the ONE logo for the length of the piece, somewhere in the letterbox. I agree with GinnyD that, at the end of it, I would benefit from a better idea of what I've just seen. If the logo were shown more consistently throughout the ad, the next time I saw a ONE t-shirt or logo posted somewhere, I would be more likely to make the connection, "A-ha" .... But there are so many difficult creative choices in an undertaking like this, I admire the work of those involved. And (obviously), I do hope the ad generates a lot of buzz for ONE. I certainly agree with Robespierrette and Debbie. As someone who doesn’t watch television, the voices didn’t resonate at all with me, until I was told who they were.

(In fact, it wasn’t until I passed a TV with Obama speaking a couple of weeks ago that it even occurred to me that I’d never heard him speak. I remember thinking: “Wow, I had no idea he had such a good speaking voice. He could be a news anchor,” haha. I’m a reader, and my TV is for the occasional movie.)

But I also have to say, the identity of the voices doesn’t over-concern me. I spent some time working in marketing, for an ad agency in particular, and the prevailing theory of marketing is that any ad that generates any sort of controversy or _engenders conversation_ is an effective ad.

So I do think the ad works well on that level. (It opens questions is people’s minds.)

My only suggestion:

I wish there had been more a focus on _branding_ the campaign by showing the ONE logo for the length of the piece, somewhere in the letterbox.

I agree with GinnyD that, at the end of it, I would benefit from a better idea of what I’ve just seen.

If the logo were shown more consistently throughout the ad, the next time I saw a ONE t-shirt or logo posted somewhere, I would be more likely to make the connection, “A-ha” ….

But there are so many difficult creative choices in an undertaking like this, I admire the work of those involved. And (obviously), I do hope the ad generates a lot of buzz for ONE.

]]> By: Debbie Kreuser http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548862 Debbie Kreuser Sat, 23 Aug 2008 11:56:44 +0000 http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548862 I agree with the above commenter - the only way this ad makes sense is for the names of the people speaking in the ad to have been somewhere on screen so that the public knows whose voices that they are listening. That is the only way that this ad will make sense to American people who do NOT live in DC and who do NOT eat, drink and sleep DC politics. The majority of the American people are worried about three things: the economy (including the healthcare fiasco in this country), the environment and the war on terror. When an ad begins to bring together the American people's concerns for these issues with our issue - then the public pays attention. This is Marketing 101. As for my spirit - it can't be bought...or sold. In the words of ONE's co-creator "What no man can own, no man can take." THANK YOU, Right in Spirit - whoever you are. You've resto(red) my faith that there are independent thinkers. I REMAIN.... ALWAYS FOREVER, ONE - debbie :) www.mpwn-uganda.org I agree with the above commenter – the only way this ad makes sense is for the names of the people speaking in the ad to have been somewhere on screen so that the public knows whose voices that they are listening. That is the only way that this ad will make sense to American people who do NOT live in DC and who do NOT eat, drink and sleep DC politics.

The majority of the American people are worried about three things: the economy (including the healthcare fiasco in this country), the environment and the war on terror.

When an ad begins to bring together the American people’s concerns for these issues with our issue – then the public pays attention.

This is Marketing 101.

As for my spirit – it can’t be bought…or sold. In the words of ONE’s co-creator “What no man can own, no man can take.”

THANK YOU, Right in Spirit – whoever you are. You’ve resto(red) my faith that there are independent thinkers.

I REMAIN….

ALWAYS FOREVER, ONE – debbie :)
http://www.mpwn-uganda.org

]]> By: Robespierrette http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548845 Robespierrette Sat, 23 Aug 2008 02:13:25 +0000 http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548845 I wish they'd do something showing the names of the speakers in the background - it wouldn't have to be intrusive, but I see that these are well-known people, but I didn't really recognize their voices, esp. in such small doses. Reinforcing the idea of the disparate folks (Mrs. McCain and Mrs. Obama, for instance) coming together against poverty is the idea. Make sure that the idea isn't lost. I wish they’d do something showing the names of the speakers in the background – it wouldn’t have to be intrusive, but I see that these are well-known people, but I didn’t really recognize their voices, esp. in such small doses. Reinforcing the idea of the disparate folks (Mrs. McCain and Mrs. Obama, for instance) coming together against poverty is the idea. Make sure that the idea isn’t lost.

]]> By: Right in Spirit http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548844 Right in Spirit Sat, 23 Aug 2008 01:33:39 +0000 http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548844 Debbie K makes a bold and true statement. In today's day and age, the people doing the work know what is needed most and what is realistic. Not every nation sees equality as a good thing. Nor are they willing to allow someone else to force it on them. As much as there are those who long for world peace, there are those who do not. There are those who will continue to do what they believe is right. It is a struggle as old as time. The "one" that is made to make the difference will, but it won't be done by throwing money at it. It is the spirit that must be healed for peace to rise. Keep up the good work Debbie, you are right in spirit, don't ever be bought. Debbie K makes a bold and true statement. In today’s day and age, the people doing the work know what is needed most and what is realistic.

Not every nation sees equality as a good thing. Nor are they willing to allow someone else to force it on them. As much as there are those who long for world peace, there are those who do not.

There are those who will continue to do what they believe is right. It is a struggle as old as time. The “one” that is made to make the difference will, but it won’t be done by throwing money at it. It is the spirit that must be healed for peace to rise.

Keep up the good work Debbie, you are right in spirit, don’t ever be bought.

]]> By: Debbie K http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548826 Debbie K Fri, 22 Aug 2008 18:15:11 +0000 http://www.one.org/blog/2008/08/21/ta-da-debuting-our-new-tv-ad/#comment-548826 It would be advisable for the next ONE ad campaign that ONE actually engenders some suggestions from us, the members and hard-working volunteers for the organization, who actually are out in our communities talking to the public about ONE and our movement to end AIDS and extreme poverty in the world and signing folks up to this organization. We might actually have some insights into what the American people are thinking and feeling (and ultimately what might be the most effective way to reach them about ONE) - much more than any NY, DC or LA ad agency that is hired to produce these spots. AS ONE, debbie :) www.mpwn-uganda.org It would be advisable for the next ONE ad campaign that ONE actually engenders some suggestions from us, the members and hard-working volunteers for the organization, who actually are out in our communities talking to the public about ONE and our movement to end AIDS and extreme poverty in the world and signing folks up to this organization.

We might actually have some insights into what the American people are thinking and feeling (and ultimately what might be the most effective way to reach them about ONE) – much more than any NY, DC or LA ad agency that is hired to produce these spots.

AS ONE, debbie :)
http://www.mpwn-uganda.org

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