A feature story on the front page of the New York Times today highlights the success of $10 malaria bednet campaigns.

“Donating $10 to buy a mosquito net to save an African child from malaria has become a hip way to show you care, especially for teenagers. The movement is like a modern version of the March of Dimes, created in 1938 to defeat polio, or like collecting pennies for Unicef on Halloween….

Part of what has helped the campaign catch on is its sheer simplicity and affordability — $10 buys one net to save a child. Nothing But Nets, the best-known campaign, has raised $20 million from 70,000 individuals, most of it in donations averaging $60.

That is a small fraction of the overall need, which experts estimate at $2.5 billion. But it gives the effort a populist edge, and participation is psychologically rewarding for anyone whose philanthropic pockets are shallower than those of Bill Gates.”