We’re at the Ben & Jerry’s scoop shop in Burbank, California, today, getting ready to launch the newest Ben & Jerry’s flavor, ONE Cheesecake Brownie! Ben and Jerry, ONE’s CEO David Lane, and the band DAUGHTRY are all joining us for this exciting, and delicious, event.

The Burbank Ben & Jerry’s, like all Ben & Jerry’s scoop shops during the month of April, is decked out in ONE gear. ONE Cheesecake Brownie is a new, fun way for ONE members to talk about ONE to folks who haven’t yet joined the movement. Ben & Jerry’s is helping get the conversation started by urging their customers to sign up via text while they’re in the shops, offering information about ONE in the stores and on the tables.

I’ll let you know later on how this afternoon’s event goes, and how good ONE Cheesecake Brownie is.

-Kimberly Cadena