The Altruist’s High


May 29th, 2007 1:30 PM UTC
By Josh Chernila, ONE Online Communities Coordinator

We’ve all heard of the “runner’s high,” that euphoric release of
endorphins which flood the bloodstream during extended physical
exercise. Now, neuroscientists have astonishingly discovered that doing
good may inspire a similarly powerful physical and emotional response.
Is there an “altruist’s high”?

From the Washington Post:

“When the volunteers placed the interests of others before their own,
the generosity activated a primitive part of the brain that usually
lights up in response to food or sex. Altruism, the experiment
suggested, was not a superior moral faculty that suppresses basic
selfish urges but rather was basic to the brain, hard-wired and
pleasurable.”

Doing good feels pretty good. As a supporter of the ONE Campaign,
you’ve know that for a long time. When you talk to people about what a
great time you have volunteering with the ONE Campaign, don’t be afraid
to get them involved. It’s nearly a scientific certainty that they’ll
enjoy it, too.

TAGS: The ONE Blog

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