At 8:52 exactly we here at ONE headquarters turned up from our work when we heard the ONE TV spot air live on American Idol.
Already we can report thousands of new sign ups. That’s before the end of the show and very much before tomorrow night’s show (8/7c) when Bono will meet with contestants to talk about the ONE Campaign and how viewers at home can get involved in ONE and our grassroots fight to end extreme poverty.
If you missed it, the TV spot will be up here on the ONE blog in just moments.