I Know Where My Shirt Was Made. Do you?

Jan 19th, 2007 3:00 PM UTC
By Virginia Simmons

TIME Magazine is running a great story this week on “Edun Live on Campus,” the Miami University of Ohio student-run business to sell socially conscious EDUN clothing on college campuses.

From the current Time:

“Timing is key in the success of any new venture, and the surging popularity of fair-trade coffee and other organic brands surely makes it easier to communicate the importance of ethically made clothing to prospective customers…

“With 2,600 shirts already sold on the Ohio campus, the 15 undergraduates involved in the project are preparing to outsource the business model to other universities. They’ve been in touch with about 20 other schools interested in establishing their own Edun Live franchises. Faculty advisor Brett Smith says students have been willing to pay a premium for the chance “to change the world one T-shirt at a time.” The shirts typically sell for $10 each, two dollars more than the going local price. Added Smith: “When we remind them that they could make up the difference by skipping one trip to Starbucks that month, they get it.”