A Few Words From Bono

Oct 13th, 2006 2:00 PM UTC
By Virginia Simmons

As Product (RED) launches in America, opening a new front in the war against AIDS, a few words from Bono:

“Sometimes when I’m walking down the street a passer by will say “love your work on Africa Bono, great cause.” Sometimes, they wish they hadn’t. I’m Irish, I love to talk to strangers. I love to talk about Africa. It can be hard to get away. . . Each time it makes me think we need to do much more to get the message across that this is not a ’cause,’ this pandemic that we and so many others are working on. 5,500 Africans dying a day of AIDS, a preventable, treatable disease is not a cause. 5,500 Africans dying each day is an emergency.

Enter Product (RED). Red is a new idea we’re launching to work alongside the growing ONE Campaign to Make Poverty History. Over the past year, almost 2 million Americans have joined ONE, in churches and chatrooms. . . on soccer pitches and movie sets. . . at NASCAR races and rock concerts. By 2008, we’re aiming to have 5 million members – that’s more than the National Rifle Association. Just think for a moment of what that kind of political firepower could achieve for the poorest of the poor. . .

Where ONE takes on the bigger, longer-term beast of changing policy and influencing government, (RED) is, I guess, about a more instant kind of gratification. If you buy a (RED) product from GAP, Motorola, Armani, Converse or Apple, they will give up to 50% of their profit to buy AIDS drugs for mothers and children in Africa. (RED) is the consumer battalion gathering in the shopping malls. You buy the jeans, phones, iPods, shoes, sunglasses, and someone – somebody’s mother, father, daughter or son – will live instead of dying in the poorest part of the world. It’s a different kind of fashion statement.

You might think (RED) sounds too simple. But AIDS is no longer a death sentence. Just two pills a day will bring someone who is at death’s door back to full health, back to a full life. Doctors call it ‘the Lazarus effect’. I’ve seen it myself and I have to say that it’s nothing short of a miracle. These pills are available at any corner drugstore. They cost less than a dollar a day, but the poorest people in Africa earn less than a dollar a day. They can’t afford them, and so they die. It’s unnecessary. It’s insane. . .

TAGS: The ONE Blog