Made in Africa!


Aug 9th, 2005 2:00 PM UTC
By Tayloe

I was lucky the other day to have lunch with my friend Samantha and Oscar nominee Djimon Hounsou and his friend Bill near the Santa Monica pier looking out over the ocean. Besides being a great actor
(Amistad, Gladiator, In America) Djimon is a real friend to the
campaign and as nice a guy as I’ve ever met. We hung out together
in Edinburgh at the G8 summit a bit together and I learned a lot about his life in Benin
and growing up as a street kid to suddenly finding himself in Hollywood one day.
My colleague Lyndsay at OXFAM and Djimon were in Mali not too long ago
learning about trade issues together and I wanted to catch up with
Djimon and Dr. Bill Releford, President and CEO of Made in Africa, Inc. about it all.

Over a delicious lunch Bill showed me the future of fashion. Butta.

Made
In Africa ( MIA) and Butta
are Urban Apparel lines that have the unique
distinction of being made in Africa by Africans. MIA and Butta’s
primary concept is to import high-quality men and women’s undergarments
from various countries in Sub-Sahara Africa and promote them aggressively
within the U.S. and international urban clothing markets.”

So nice…the softest, highest quality t-shirts, hoodies and other
cotton
products. The ones he showed us had been made at a plant in Ghana
that employs 400 people in a village that barely had anything before to
generate income for its people. Now it hopes to help villagers
out so they can put their children in schools and build up the
infrastructure with new wells, schools and clinics. Bill, a surgeon, created the company, helped design the product lines, and is also their chief salesman.

“Africa needs TRADE not AID!” is his standing credo. After
watching a DVD on his laptop of the clean, safe and happy working
conditions of the modern Ghana plant I was convinced of the merits of
MIA and the Butta product line. If something like MIA can be
shown to be a succesful model it will encourage others to follow.

So keep your eyes out. Maybe next year the hot item will be the Butta T. You heard it here first…

Disclosure: I feel comfortable promoting Butta because at this
point
it hasn’t launched yet and I received nothing in return but a deeper
education on African trade laws. We even paid for the lunch! But
later
this month Butta will unveil in Las Vegas at the MAGIC
expo and we wish Bill all the luck with his new endeavour. Now
where can we get African cotton jeans to go with our Butta T’s?

TAGS: The ONE Blog

  1. slolbompuroteogemysays: Dec 26th, 2008 1:56 PM EST

    December 26, 2008 at 1:56 pm

    sywmpfzocexdqlegwell, hi admin adn people nice forum indeed. how’s life? hope it’s introduce branch ;)

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