As the world sprints to the finish to meet the 2015 deadline of the Millennium Development Goals (MDGs), The ONE Campaign is focused on ensuring that the post-2015 development framework takes into account the views of the people most likely to be affected by the new goals.
To bring these voices to the table, The ONE Campaign, with generous support from the Omidyar Network (ON), launched You Choose in January 2013, a pilot program in Malawi, South Africa and Zambia that directly solicited the views of ordinary citizens, predominantly by means of text messages and social media.
The effort resulted in more than 190,000 responses to the question: “Tell us one thing the government can do to improve your future.”
ONE’s You Choose campaign ran in tandem with the United Nation Development Group’s ‘MY World’ survey, which collected the perspectives on the ‘world we want’ from over 1 million people around the globe. You Choose outcomes were categorized by a data processing company and integrated into the ‘MY World’ results throughout the consultation process on the new global development agenda.
The preliminary findings of You Choose were delivered in March to the UN’s High Level Panel (HLP) on the Post 2015 development agenda, during a meeting in Bali, Indonesia. This HLP is the advisory body charged by the UN Secretary General with making recommendations for the next set of development goals.
In order to expand the reach of You Choose, the campaign enlisted the support of some of Africa’s best-known celebrities, including musicians Lira, Hugh Masekela, Jabulani Tsambo (aka “HHP”) and D’banj, as well as football stars Benni McCarthy and Chris Katongo. These high-profile Africans recorded messages urging people to join the fight against extreme poverty and send their views on what issues matter to them most in the fight.